Bettor Protection and Responsible Gaming: a milestone for the maturity of Brazil’s regulated market

The Seminar on Bettor Consumer Protection and Responsible Gaming, hosted by the Secretariat of Prizes and Betting of the Ministry of Finance and taking place today, June 16, 2026, at the auditorium of the National Institute of Criminalistics (INC) of the Federal Police in Brasília (DF), represents another important step in consolidating Brazil’s regulated betting market. The event brings together public-sector representatives, operators, specialists and other ecosystem participants to discuss one of the most relevant themes of the new regulatory phase: the effective protection of the bettor.

Since fixed-odds betting was regulated, the Brazilian market has undergone a significant transformation. If discussions once centered on aspects such as licensing, taxation and operational requirements, the focus is now widening to the consumer experience and to building a safe, transparent and sustainable betting environment.

What does protecting the bettor mean?

Protecting the bettor as a consumer goes far beyond publishing terms and conditions or informational messages. It is about implementing concrete mechanisms that make it possible to identify risk behaviors, promote conscious decisions and prevent situations that could cause financial, emotional or social harm to users.

In this context, the concept of Responsible Gaming takes center stage as one of the pillars of Brazilian regulation. The expectation of the regulator and of consumer-protection bodies is that operators be able to act preventively, using information and indicators that help recognize patterns incompatible with a healthy betting experience.

This requires a combination of well-structured internal policies, efficient operational processes and technology capable of turning data into practical action.

The challenge of scale

As the market grows, so does the volume of transactions, interactions and behaviors that need to be monitored. Operations serving thousands or millions of users daily cannot rely solely on manual analysis to meet their regulatory obligations.

The sector’s new reality demands continuous monitoring, anomaly detection, risk management and traceability of the decisions made. More than a regulatory requirement, these capabilities become essential to ensure operational efficiency and preserve consumer trust.

It is in this scenario that technology starts to play a strategic role, enabling operators to adopt smarter, more preventive and data-driven approaches.

Rakero’s view

At Rakero, we believe consumer protection and regulatory compliance should be treated as strategic elements for the sustainable growth of operations.

The ability to monitor behavior, identify risks, detect anomalies and generate operational intelligence will increasingly determine the success of companies operating in regulated markets.

The Seminar on Bettor Consumer Protection and Responsible Gaming reinforces an important message for the entire sector:

More than meeting regulatory requirements, it is about strengthening consumer trust and contributing to the development of a solid, sustainable market ready for the challenges of the coming years.